To advertise your website, pay-per-click (PPC) advertising campaigns can be set up with leading platforms like Google Ads and Microsoft Advertising (which includes former Yahoo and Bing networks).
First, you'll create an account and fund it via debit, credit card, or digital payment methods like Apple Pay or Google Wallet.
Then, we'll craft targeted ads that align with your website's products and services, incorporating formats like text, display, video, or shopping ads.
We'll also develop a strategic keyword list—enhanced by AI tools for semantic matching and audience intent—to trigger when your ads appear.
When someone searches for relevant terms, your ad could show up at the top of results, in maps, or across partner sites. If a user clicks through to your site, you'll only pay for that engagement.
Candyweb has extensive experience managing PPC campaigns, leveraging AI-driven bidding for optimal performance.
Google Ads remains the top choice for broad reach and results, but plan for at least $200 per month to see meaningful impact in 2026's competitive landscape.
For smaller budgets, we recommend Microsoft Advertising— it reaches fewer searchers overall but often delivers stronger ROI on modest spends ($100-$200/month) through precise targeting and lower competition.
